Analyst Profile

Derry N. Finkeldey

Derry N. Finkeldey

Research VP

22 years at Gartner ,  22 years industry experience
North Sydney, Australia

Roles and Responsibilities

Derry Finkeldey advises senior sales and marketing leaders at technology and service provider client firms on go-to-market (GTM) strategy and sales effectiveness best practices. Ms. Finkeldey has developed a deep understanding of B2B technology buyer behavior over her more than 20 years in the industry, in particular, studying how demand varies by vertical industry has led to early awareness of the growing role of line-of-business buyers in the technology buying cycle. She has been investigating these new buyers of technology - the business factors motivating purchase decisions, and other factors and actors influencing their buying journey. Her industry research also addresses the services market opportunity in the insurance industry, the competitive landscape for these offerings, and Tech GTM advice for services providers serving the insurance industry.

Areas of Coverage

  • Cross Industries
  • Outsourcing & IT Services
  • Insurance
  • Government


Previous Experience

Ms. Finkeldey has 20 years of experience in the IT industry gained in Australia and the United Kingdom. She has seven years of experience as a Management Consultant, carrying a quota and delivering business strategy, competitive analysis and commercialization projects for leading IT, telecommunications and financial services firms and government organizations across Europe and Asia/Pacific. She has gained experience as a Field Marketer for a services firm.


B.A., University of Western Australia
Grad Cert. Insurance and Risk Management, Deakin University
Grad Dip. Management, University of New South Wales and University of Sydney