Analyst Profile
Derry Finkeldey
VP Analyst
26 years at Gartner
,
24 years industry experience
Australia
Roles and Responsibilities
Derry Finkeldey advises senior leaders at technology and service provider firms on the development of their business and go-to-market strategies. Ms. Finkeldey closely studies the dynamics of B2B technology buyer behavior and works closely with technology provider executive leaders and sales teams to apply this understanding to validate strategies, improve sales and marketing effectiveness and sales enablement programs.
Derry Finkeldey's Recent Gartner Activity
Latest Research
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Quick Answer: What Are the Most Critical Elements of an Effective Enterprise Persona?
20-Jan-2022 -
Leverage Gartner’s Vertical Strategy Framework for Composable Industry Cloud Offerings — Presentation Materials
19-Jan-2022 -
Leverage Gartner’s Vertical Strategy Framework for Composable Industry Cloud Offerings
19-Jan-2022
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What Banking and Investment Services Buyers Want in 2021
18 January 2021 -
The B2B Buying Myths That Are Costing You Business
21 January 2021 -
Top 5 Factors Impacting Growth and Market Expansion for APAC Tech Providers
17 August 2021
On-Demand & Upcoming Webinars
Background
Previous Experience
Ms. Finkeldey has 20 years of experience in the IT industry based in Australia and Europe. She has seven years of experience as a management consultant, selling and delivering business strategy, competitive analysis and commercialization projects for leading IT, telecommunications and financial services firms and government organizations across Europe and Asia/Pacific. She has also run field and account-based marketing programs for a service firm in Asia/Pacific.
Education
B.A., University of Western Australia
Graduate Certificate Insurance and Risk Management, Deakin University
Graduate Diploma in Management, University of New South Wales and University of Sydney
Languages
English
