4 years at Gartner, 28 years industry experience
Location: WI USA | Language(s): English
Roles and Responsibilities
Suzanne White is a Vice President Analyst on the Product Marketer team focused on customer acquisition. She advises clients on the development and optimization of demand generation programs including strategic business objective alignment, target segmentation and B2B buyer personas, marketing channels, calls to action, content strategy and data stewardship efforts. She also provides insight into how to develop and improve effectiveness of account-based marketing programs. Ms. White has more than 25 years of high-technology B2B marketing experience in leadership positions with leading enterprise hardware, software and services vendors including Intel Corporation, McAfee, Fiserv, Interphase Corporation, Scient Corporation and Verizon.
Prior to joining Gartner, Ms. White developed significant hands-on experience building demand generation and ABM capabilities from the ground up at both McAfee and Intel through the integration of key sales and marketing processes, functional organizations, and technology platforms, and is passionate about the importance of strong data stewardship to support effective demand generation programs. Her expertise also includes new market opportunity development, customer experience, marketing funnel optimization, sales enablement, and customer retention and growth.
- Intel, Lead Generation and Engagement Strategist, 3 years
- Interphase Corporation, Director of Global Marketing, 4 years
- McAfee, Sr. Manager, Global Demand Center, 8 years
- B.F.A., Communications Design, University of North Texas
- M.B.A., Marketing Management, University of North Texas
RESEARCH BY THIS ANALYST More
05 December 2022Tool: Buyer Persona and Job-Based Buying Journey Template
05 December 2022Improve Sales and Marketing Alignment by Mapping Buyer Personas to Buying Situations
02 December 2022Account Plans Provide a Foundation for Account-Based Marketing Success