Analyst Profile

Dayna Ford

Sr Director Analyst

3 years at Gartner , 20 years industry experience
NH USA

Roles and Responsibilities

Dayna Ford is a Senior Director Analyst focused on payments within the digital commerce team, which resides in the larger Applications and Software Engineering Leaders group. Ms. Ford's area of expertise includes U.S.-based gateways, processors and acquirers, digital wallets, alternate forms of payment, payment security best practices and payment data reconciliation and analysis.

Dayna Ford's Recent Gartner Activity

Latest Research

The Gartner Digital Commerce Vendor Guide, 2021
14-Apr-2021
Digital Commerce and CRM Sales Technologies Primer for 2021
04-Feb-2021
Expert Insight Video: How to Estimate ROI for Alternative Payment Methods
11-Jan-2021

On-Demand & Upcoming Webinars

Panel Discussion: Remain Customer-Centric While Reopening
15 June 2020

Background

Previous Experience

Previously, Ms. Ford held product management leadership roles with leading payment companies such as Visa, Chase Paymentech, CyberSource and Authorize.Net, where she was responsible for product strategy and execution for product lines serving online and omnichannel businesses from SMBs to large multinationals.

Professional Background

Bottomline Technologies/Paymode-X, Director, Product Management, 2 years
Chase Paymentech, Senior Product Manager, 7 years
CyberSource/Authorize.Net/Visa, Senior Business Leader, 5 years

Education

B.S., summa cum laude, Southern New Hampshire University

Languages

English

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11 November 2020
The Healthcare Supply Chain Top 25 for 2020 Gartner’s 12th annual Healthcare Supply Chain Top 25 has additional resonance in a year that revealed the strengths and shortcomings of healthcare supply chains. CSCOs can use the lessons from this research to build stronger supply chains, improve patient outcomes and control costs.
2 May 2019
Three Critical Factors in Building a Comprehensive Security Awareness Program Three key elements form the foundation of a successful awareness education program: knowledge of audiences, pervasive and continuous communication and interactive education on security tactics. Security and risk management leaders should use this research to implement a comprehensive program.

19 April 2021
Use Total Cost of Ownership To Optimize Supply Chain Costs and Drive Savings EDT: 10:00 a.m. | BST: 15:00
Many supply chain leaders focus on achieving short-term savings through cost reduction targets. Gartner recommends using a total cost of ownership (TCO) model to focus instead on shared strategic goals. Making the shift toward TCO is hard, but not impossible, and it helps to optimize supply chain costs. This complimentary webinar looks at the benefits of TCO, and provides practical tips for moving beyond simple/unit price.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.
19 April 2021
Tech CEOs: Build a Customer-Centric Culture for Success EDT: 11:00 a.m. | BST: 16:00
Gartner predicts that in a postpandemic world, companies that demonstrate and know how to apply empathetic, as opposed to sympathetic, measures will prove more successful overtime. Tech CEOs should use this as an opportunity to reenergize employees around a companywide, customer-centric culture that inextricably links the employee and customer experiences. The Gartner 2020 Technology Buying Behavior Survey found that 65% of respondents were “more likely to expand or maintain a relationship with a vendor when we’ve developed a bond with them.” This complimentary webinar looks at why most companies struggle to use the science of empathy in their go-to-market efforts, and how your company can change that.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.

Analyst Profile

Dayna Ford

Sr Director Analyst

Roles and Responsibilities

Dayna Ford's Recent Gartner Activity

Latest Research

On-Demand & Upcoming Webinars

Background

Previous Experience

Professional Background

Education

Languages

Manage Finance Talent Supply & Demand

Creating a Culture That Performs

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Gartner Predictions for the Future of Supply Chain Operations in 2018

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