Sr Director Analyst
5 years at Gartner, 29 years industry experience
Location: CA USA | Language(s): English
Roles and Responsibilities
Ray Pun is a Senior Director Analyst in Gartner's technology marketing practice that serves emerging, midsize and enterprise-level technology & service providers. He provides research and advisory services to help clients improve their go-to-market effectiveness with a focus on account-based marketing, customer lifecycle marketing (adoption, retention, upsell/cross-sell), performance measurement, and B2B marketing technologies. As a key initiative leader, he is responsible for orchestrating a vibrant research agenda for topics related to improving demand generation and marketing impact. In addition, Ray is the lead author for Gartner's Magic Quadrant for Account-based Marketing Platforms.
Mr. Pun has over 20 years of high-tech marketing and product management experience with leadership roles at enterprise software and SaaS companies focused on digital marketing, mobile engagement and business analytics including Adobe, Qualcomm, Acxiom and Informatica. During his tenure at Adobe, Mr. Pun launched mobile marketing solutions for the Adobe Experience Cloud and headed initiatives to shift from product-centric to solution-centric marketing strategies that address key customer use cases and business outcomes. His marketing expertise spans product marketing, lifecycle marketing, demand generation, thought leadership and content marketing.
- Acxiom, Senior Director of Marketing, 1 year
- Adobe, Head of Product Marketing, Mobile Solutions, 6 years
- Qualcomm, Staff Manager, Product Management & Marketing, 3 years
- B.S., Mechanical Engineering, University of Florida
- M.B.A., Boston College
- M.S., Mechanical Engineering, Georgia Institute of Technology
- Gartner "Rockstellation" Award for Teamwork Driving Content Innovation (2021)
Team / Peers
RESEARCH BY THIS ANALYST More
27 April 2023Improve Customer Life Cycle Marketing With Product Analytics and In-App Engagement Tools
25 April 2023Quick Answer: What Are the Operational PLG Metrics for Tech CEOs?
30 March 2023Integrate and Use B2B Customer Data Signals to Improve Go-to-Market Performance
- 14 June 2023 - 15 June 2023 Tech Growth & Innovation Conference
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