Author Profile

Ray Pun

Ray Pun

Sr Director Analyst

5 years at Gartner,  29 years' experience

Location:  CA USA  |  Language(s):  English

Roles and Responsibilities

Ray Pun is a Senior Director Analyst in Gartner's technology marketing practice that serves emerging, midsize and enterprise-level technology & service providers. He provides research and advisory services to help clients improve their go-to-market effectiveness with a focus on account-based marketing, customer lifecycle marketing (adoption, retention, upsell/cross-sell), performance measurement, and B2B marketing technologies. As a key initiative leader, he is responsible for orchestrating a vibrant research agenda for topics related to improving demand generation and marketing impact. In addition, Ray is the lead author for Gartner's Magic Quadrant for Account-based Marketing Platforms.


Previous Experience

Mr. Pun has over 20 years of high-tech marketing and product management experience with leadership roles at enterprise software and SaaS companies focused on digital marketing, mobile engagement and business analytics including Adobe, Qualcomm, Acxiom and Informatica. During his tenure at Adobe, Mr. Pun launched mobile marketing solutions for the Adobe Experience Cloud and headed initiatives to shift from product-centric to solution-centric marketing strategies that address key customer use cases and business outcomes. His marketing expertise spans product marketing, lifecycle marketing, demand generation, thought leadership and content marketing.

Professional Background

  • Acxiom, Senior Director of Marketing, 1 year
  • Adobe, Head of Product Marketing, Mobile Solutions, 6 years
  • Qualcomm, Staff Manager, Product Management & Marketing, 3 years


  • B.S., Mechanical Engineering, University of Florida
  • M.B.A., Boston College
  • M.S., Mechanical Engineering, Georgia Institute of Technology

Industry Awards/Accolades

  • Gartner "Rockstellation" Award for Teamwork Driving Content Innovation (2021)