Sr Director Analyst
1 year at Gartner
24 years industry experience
Roles and Responsibilities
Ray Pun is a Senior Director, Analyst on the Technology Go-to-Market team within the Technology and Service Provider research organization at Gartner. He provides research and advisory services to help clients improve their marketing effectiveness with a focus on performance and metrics, product and solution marketing, and technologies for measuring and optimizing B2B marketing programs.
Ray Pun's Recent Gartner Activity
Measure the Influence of Product Marketing on Customer Success KPIs for Subscription-Based Products
Focus Your Website on the Needs of Your Target Audience to Improve Demand Generation
How to Appeal to the Business-Focused Nature of the ABM Enterprise Technology Adoption Profile
Mr. Pun has over 20 years of high-tech marketing and product management experience with leadership roles at enterprise software and SaaS companies focused on digital marketing, mobile engagement and business analytics including Adobe, Qualcomm, Acxiom and Informatica. During his tenure at Adobe, Mr. Pun launched mobile marketing solutions for the Adobe Experience Cloud and headed initiatives to shift from product-centric to solution-centric marketing strategies that address key customer use cases and business outcomes. His marketing expertise spans positioning, messaging, sales enablement, competitor intelligence, customer advocacy, thought leadership and content marketing.
Acxiom, Senior Director of Marketing, 1 year
Adobe, Head of Product Marketing - Mobile Solutions, 6 years
Qualcomm, Staff Product Marketing Manager, 3 years
B.S., Mechanical Engineering, University of Florida
M.B.A., Boston College
M.S., Mechanical Engineering, Georgia Institute of Technology