Analyst Profile

Ray Pun

Ray Pun

Sr Director Analyst

1 year at Gartner ,  24 years industry experience

Roles and Responsibilities

Ray Pun is a Senior Director, Analyst on the Technology Go-to-Market team within the Technology and Service Provider research organization at Gartner. He provides research and advisory services to help clients improve their marketing effectiveness with a focus on performance and metrics, product and solution marketing, and technologies for measuring and optimizing B2B marketing programs.


Previous Experience

Mr. Pun has over 20 years of high-tech marketing and product management experience with leadership roles at enterprise software and SaaS companies focused on digital marketing, mobile engagement and business analytics including Adobe, Qualcomm, Acxiom and Informatica. During his tenure at Adobe, Mr. Pun launched mobile marketing solutions for the Adobe Experience Cloud and headed initiatives to shift from product-centric to solution-centric marketing strategies that address key customer use cases and business outcomes. His marketing expertise spans positioning, messaging, sales enablement, competitor intelligence, customer advocacy, thought leadership and content marketing.

Professional Background

Acxiom, Senior Director of Marketing, 1 year
Adobe, Head of Product Marketing - Mobile Solutions, 6 years
Qualcomm, Staff Product Marketing Manager, 3 years


B.S., Mechanical Engineering, University of Florida
M.B.A., Boston College
M.S., Mechanical Engineering, Georgia Institute of Technology



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