Analyst Profile
Jason McNellis
Sr Director Analyst
4 years at Gartner
,
18 years industry experience
MN USA
Roles and Responsibilities
Jason McNellis specializes in marketing analytics and building insight-generating organizations with a focus on enhancing marketing through machine learning, artificial intelligence, marketing mix modeling, and campaign measurement. Mr. McNellis helps clients concentrate on the right data and right approach to guide their critical decisions.
Jason McNellis's Recent Gartner Activity
Latest Research
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Critical Capabilities for Personalization Engines
19-Jul-2022 -
Magic Quadrant for Personalization Engines
18-Jul-2022 -
Market Guide for Marketing Mix Modeling
22-Jun-2022
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The 4 Elements That Make Marketing Analytics More Impactful
17 March 2021
On-Demand & Upcoming Webinars
Background
Previous Experience
Prior to joining Gartner, Mr. McNellis built and led the data science practice at Centriam and the advanced analytics practice at Supervalu. He also guided product strategy at RedPoint Global. In addition, he has eight years' experience as a data analyst and marketing statistician.
Professional Background
Centriam, Vice President of Analytics & Data Science, 3 years
RedPoint Global, Vice President of Product, 1 year
Supervalu, Director of Advanced Analytics, 2 years
Education
B.A., Carleton College
M.A., State University of New York, Stony Brook
Languages
English
