Sr Director Analyst
1 year at Gartner
15 years industry experience
Roles and Responsibilities
Jason McNellis specializes in marketing analytics and building insight-generating organizations with a focus on enhancing marketing through machine learning, artificial intelligence, marketing mix modeling, market research, and campaign measurement. Mr. McNellis helps clients concentrate on the right data and right approach to guide their critical decisions.
Jason McNellis's Recent Gartner Activity
How to Measure the Impact of Brand Advertising
How to Build Segments and Personas for Multichannel Marketing
Cool Vendors in Advertising
Prior to joining Gartner, Mr. McNellis built and led the data science practice at Centriam and the advanced analytics practice Supervalu. He also guided product strategy at RedPoint Global. In addition, he has eight years' experience as a data analyst and marketing statistician.
Centriam, Vice President of Analytics & Data Science, 3 years
RedPoint Global, Vice President of Product, 1 year
Supervalu, Director of Advanced Analytics, 2 years
B.A., Carleton College
M.A., State University of New York, Stony Brook