Analyst Profile

Colin Reid

Colin Reid

Sr Director Analyst

2 years at Gartner ,  22 years industry experience
FL USA


Roles and Responsibilities

Colin Reid is a Senior Director Analyst at the Marketing Technology and Emerging Trends domain at Gartner. He focuses on strategies for marketing technology and emerging trends specifically designing, building, integrating, operating and then optimizing all aspects of martech ecosystems. From planning and evaluation, through vendor selection and negotiation to implementation, measurement and even rationalization Colin helps marketing leaders achieve their objectives through building effective and efficient systems that drive value for their organization. He also covers other areas such as Content Operations, connecting martech with adtech and understanding performance measurement including reporting and ROI. In addition to broad understanding of the marketing technology domain Mr. Reid has been a CMO, a COO and lead teams at client marketing organizations, marketing agencies and global technology providers where he experienced being a Gartner client.

Background

Previous Experience

Mr. Reid oversaw global marketing for SAS' marketing analytics, adtech and martech portfolios. Worked with C-suite and marketing executives to help them develop and deliver strategies in an evolving and fragmented world.

Professional Background

Forensiq, SVP & Chief Revenue Officer, 2 years
SAS Institute, Global Marketing Director, Customer Intelligence, 3 years
Teradata Marketing Services, Head of Digital Marketing Center of Excellence, 1 year

Education

B.Eng., With Honors, Chemical and Minerals Engineering Charted Institute of Marketing Post Grad. Certificate and Advanced Certificate in Marketing

Languages

English

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