Analyst Profile

Colin Reid

Colin Reid

Sr Director Analyst

20 years industry experience
FL USA


Roles and Responsibilities

Colin Reid is a Senior Director Analyst at the Marketing Technology and Emerging Trends domain at Gartner. He focuses on strategies for marketing technology emerging trends specifically marketing analytics, multichannel marketing stack integration and operations He also covers connecting martech with adtech and understanding performance measurement including reporting and ROI. In addition to broad experience in the marketing technology domain Mr. Reid has lead teams at client marketing organizations, global software vendors and marketing agencies.

Colin Reid's Recent Gartner Activity

Latest Research

Background

Previous Experience

Mr. Reid oversaw global marketing for SAS' marketing analytics, adtech and martech portfolios. Worked with C-suite and marketing executives to help them develop and deliver strategies in an evolving and fragmented world.

Professional Background

Forensiq, SVP & Chief Revenue Officer, 2 years
SAS Institute, Global Marketing Director, Customer Intelligence, 3 years
Teradata Marketing Services, Head of Digital Marketing Center of Excellence, 1 year

Education

B.Eng., With Honors, Chemical and Minerals Engineering Charted Institute of Marketing Post Grad. Certificate and Advanced Certificate in Marketing

Languages

English

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