Analyst Profile

Roles and Responsibilities

Colin Reid is a Senior Director Analyst at the Marketing Technology and Emerging Trends domain at Gartner. He focuses on strategies for marketing technology and emerging trends specifically designing, building, integrating, operating and then optimizing all aspects of martech ecosystems. From planning and evaluation, through vendor selection and negotiation to implementation, measurement and even rationalization Colin helps marketing leaders achieve their objectives through building effective and efficient systems that drive value for their organization. He also covers other areas such as Content Operations, connecting martech with adtech and understanding performance measurement including reporting and ROI. In addition to broad understanding of the marketing technology domain Mr. Reid has been a CMO, a COO and lead teams at client marketing organizations, marketing agencies and global technology providers where he experienced being a Gartner client.

Background