Author Profile

Deborah Alvord

Deborah Alvord

VP Analyst

4 years at Gartner,  32 years' experience

Location:  NC USA  |  Language(s):  English

Roles and Responsibilities

Deborah Alvord is a Vice President Analyst with Gartner's global customer service and support research group. Mrs. Alvord supports customer experience and other service leaders in the areas of CX and operations.


Previous Experience

Ms. Alvord has 31 years of experience with Customer Service Operations, Contact Centers Processes and Customer Experience (CX) optimization and transformation, along with a strong passion to help others to succeed. While at Lenovo, she identified enterprise and country-specific drivers of CX and service delivery needs within the global operations, along with employee engagement and customer-centric culture continuous improvement opportunities. The focus areas were CX Transformation, Voice of the Customer, CX and operational metrics, process optimization, employee rewards and recognition, performance management, vendor management, employee engagement, culture transformation and quality management. During her 18 years with EDS/HP/HPE, she was a part of the BPO/Services outsourcing business, gaining tremendous experience with outsourced operations for clients in all industries around the world. In addition to working with sites to optimize service delivery and providing thought leadership to the clients regarding CX and operations, for 10 years, she conducted service delivery and CX optimization consulting engagements with clients in all industries around the world who had both outsourced and in-house operations. Areas of focus included contact center operations optimization, CX transformation, process optimization, quality management, performance management, outsourcing/vendor management, employee engagement, coaching, training, rewards and recognition, KPIs/measurement. During her tenure at American Airlines reservations/customer care, she gained extensive contact center customer service and service delivery knowledge, along with contact center operational optimization experience. Areas of focus included performance management, operational efficiency, training, coaching, quality management, employee recognition programs, employee rewards and recognition.

Professional Background

  • American Airlines, Supervisor Reservations/Customer Care, 7 years
  • EDS/Hewlett-Packard(HP)/Hewlett-Packard Enterprise, CX/Service Delivery/Process Consultant-Outsourced/In-house Contact Ctr Services, 18 years
  • Lenovo, Director of Customer Experience (CX) - Worldwide Services, 3 years


  • University of North Carolina - Chapel Hill; Biology - BA

Industry Awards/Accolades

  • For 3 years, selected to judge 'Best in Class Contact Center Culture' and 'Best in Class Contact Center >200 seats' for CCW (Call Center Week/Customer Contact Week.)
  • Selected to speak at multiple industry conferences, podcasts, webinars and thought leadership series regarding transformation pre Gartner. Topics include best practice and process optimization for the following: Customer Experience (CX), Customer Engagement Center, Contact Center Operations, Service Delivery.