Analyst Profile

Marlena Brown

Marlena Brown

Sr Director Analyst

4 years at Gartner,  31 years industry experience

Location:  NJ USA  | Language(s):  English

Roles and Responsibilities

Marlena Brown is a Senior Director Analyst in Gartner Research and Advisory focusing on Student Success & Academic technologies. Ms. Brown concentrates on education, primarily higher education, and K-12 (elementary/secondary) sectors, supporting Gartner clients globally. Ms. Brown research is on higher education data and analytics solutions with a particular focus on holistic analytic environment that support student success and the wider ecosystem of academic technologies in higher education. Her technical experience includes data warehouse design and responsibility for academic technologies such as: HCM, Finance, Advancement, CRM, SIS, LMS and campus solutions. Her strategic background includes building data-driven cultures that utilizes analytics to drive actionable and measurable strategies around initiatives like recruitment, retention, and on-time completion. She also has experience in accreditation at both program and regional levels. Her unique combination of direct technical experience and education leadership allow her to bridge the gap between IT and higher education functional strategic initiatives. She has worked with 100+ institutions around the world in crafting actionable plans aimed at achieving strategic opportunities both with IT and across institutions.


Previous Experience

Ms. Brown's representative experience includes: - Assisted organizations in leverage analytics resulting in increased admission, retention & completion rates - Established collaborative and inclusive data governance structures to promote a "culture of analytics" - Architected, Designed & Implemented data warehouses and delivered useful and usable information to inform strategic decision making - Implemented K-12 and Higher Education ERP Suites (HCM, Finance, SIS) solutions - Strategic leader for IT within an R1 University responsible for all academic and administrative computing systems

Professional Background

  • Blackboard, Principal Higher Education Analytics Consulting, 4 years
  • Purdue University, Assist Vice Chancellor Information Systems, 3 years
  • Richard Stockon University, Directory Computer Services, 10 years


  • Bachelor of Science Economics, Drexel University
  • Master of Information Systems, Drexel University

Industry Awards/Accolades

  • Certifications:
  • K-12 Teacher, State of NJ Business Administration
  • K-12 Teacher, State of NJ Business Education
  • K-12 Teacher, State of NJ Technology