Analyst Profile

Massimo Pezzini

Former Distinguished VP Analyst

Gartner associate until 11/2021 , 46 years industry experience

Roles and Responsibilities

Background

Professional Background

Infostrada , General Manager Internet Business Unit (IUnet), 1 year
Olivetti , Director of Product Marketing, 18 years

Languages

English
Italian

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12 August 2022
The Gartner Foundations of Master Data Management Register now for this webinar : EDT: 10:00 a.m. | BST: 15:00
Rapidly evolving business needs drive unprecedented demand for the benefits of master data management (MDM) across a wider array of data, processes and operating entities. Data and analytics leaders who optimize their MDM strategies by integrating insights and capabilities from augmented data management solutions, while also focusing on MDM best practices, are best positioned to meet evolving business needs. This complimentary webinar focuses on the essential foundations of master data management you need to meet changing business needs. We will cover Gartner’s best practice framework for how to scope and manage an MDM program, red flags to watch out for when implementing an MDM program, and the importance of data governance.
15 August 2022
Do Corporate Social Justice Initiatives Drive Customer Acquisition? EDT: 10:00 a.m. | BST: 15:00
We have been told we are entering a world of corporate social justice where brands must take stands to meet customer expectations. However, a special Gartner research project found that many social justice initiatives are as likely to drive boycotts as "buycotts." This complimentary marketing webinar explores the risks, opportunities and activities that help marketing leaders steer their brands through contentious issues in difficult times.

Analyst Profile

Massimo Pezzini

Former Distinguished VP Analyst

Roles and Responsibilities

Background

Professional Background

Languages

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