Analyst Profile

Zachary Weinberg

Zachary Weinberg

Director, Advisory

1 year at Gartner , 
New York, NY USA


Roles and Responsibilities

Zachary Weinberg is a highly analytical and quantitative e-commerce and digital commerce expert with 12+ years of experience across Amazon & DTC (direct-to-consumer). Mr. Weinberg delivers best practices and advice on online retail topics such as how to increase visibility on Amazon, how to work better with Amazon, and how to manage non-Amazon retailers. He also covers topics related to digital commerce strategy, performance marketing strategy, and DTC management.

Background

Previous Experience

Mr. Weinberg held multiple roles at RB,LLC (CPG industry). He lead the end-to-end launch of a new DTC business including all marketing, merchandising, customer acquisition, loyalty, and operations. Mr. Weinberg also spent time as the digital strategy lead for Mucinex leading all digital execution and enabling their website for digital commerce. He also held multiple roles managing marketing, promotions and paid investment on Amazon across a portfolio of RB's brands. Prior to joining RB, he managed and executed marketing spend across multiple customer acquisition channels for Quidsi (an Amazon company). He excels at multitasking, communicating with senior executives, and simplifying complex and technical jargon into digestible key-takeaways. He is a hands-on, detail-oriented expert who understands the big picture and has direct experience delivering an end-to-end business from strategy to execution.

Professional Background

Affiliate Marketing, Associate, 4 years
Quidsi Inc, Paid Customer Acquisition, 2 years
RB, LLC, Ecommerce Lead, 6 years

Education

B.S. Marketing
MBA, Marketing

Languages

English

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