Analyst Profile

Jeffrey L. Cohen

Jeffrey L. Cohen

Director Analyst

4 years at Gartner,  11 years industry experience

Location:  TN USA  | Language(s):  English

Roles and Responsibilities

Jeffrey L. Cohen is a Director, Analyst in the Gartner for Marketing Leaders practice. With a focus on B2B organizations, Mr. Cohen supports marketing leaders' mission-critical priorities around go-to-market, demand generation, content marketing, account-based strategies and measurement in an actionable way that leads to greater alignment across revenue teams.

Background

Previous Experience

Mr. Cohen developed strategies for demand generation, customer retention, sales enablement and internal alignment for a variety of marketing technology companies and external clients. Every program focused on aligned messaging for each stage of the buyer's journey, while at the same time, provided helpful information that allowed prospects to improve their own job performance. A key part of Mr. Cohen's role at Salesforce was to conduct nearly 70 customer maturity model workshops with Fortune 500 companies. The outcomes were to provide recommendations for customer improvement and guidance for developing new company content based on common customer challenges. Mr. Cohen is also a published business author.

Professional Background

  • Oracle, Director, Content Strategy, 2 years
  • Salesforce, Manager, Content Marketing, 2 years
  • TOPO now Gartner, Analyst, 2 years

Education

  • B.S., Duke University
  • M.A., University of North Carolina at Chapel Hill

Industry Awards/Accolades

  • Digiday Content Marketing Award, Best Branded Email Content/Campaign, May 2016
  • Ranked 61 on World's Top Marketing Blogs by Advertising Age

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