Author Profile

Greg Hessong
Sr Director Analyst
5 years at Gartner, 27 years' experience
Location: OR USA | Language(s): English
Roles and Responsibilities
Greg Hessong is a Sr Director, Analyst in the Gartner Sales Practice, where he studies the drivers of top performing sales teams and revenue leaders. Mr Hessong helps clients apply Gartner's research to improve collaboration, specifically between sales and marketing leaders, to boost pipeline generation, and operationalize emerging GTM strategies such as account based and digital commerce to drive more efficient and predictable revenue. Prior to Gartner's acquisition of TOPO, Mr. Hessong led the TOPO consulting team, working with clients in technology, financial services and other industries to accelerate revenue growth. He and his team led a diverse range of client engagements, including complex global organizational alignment initiatives, account based GTM strategy and ideal customer analysis, sales process design, pipeline acceleration, and other strategic initiatives.
Background
Previous Experience
Mr. Hessong managed diverse, cross-functional teams and led GTM strategy assessments, target market and data analysis, Account Based strategy and campaign execution, predictive analytics and propensity modeling, and sales development performance optimization.
Professional Background
- Bonfire / Response Capture, Director of Strategy, 3 years
- Massini Group, Vice President Consulting Services, 17 years
- TOPO, a Gartner Company, Director of Consulting, 2 years
Education
- B.S., Graphic Design, Portland State University
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RESEARCH BY THIS ANALYST More
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25 August 2023
5 Tough Questions CSOs Must Ask When Partnering With Their CMO -
16 August 2023
How to Move Pipeline Generation From a Lead-Centric to an Account-Centric Model -
31 May 2023
RevOps Maturity Model
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