Analyst Profile

David Pidsley

David Pidsley

Sr Director Analyst

2 years at Gartner ,  16 years industry experience
United Kingdom

Roles and Responsibilities

David Pidsley is a Senior Director Analyst at Gartner, where he focuses on Analytics, BI and Data Science. He provides Research & Advisory for Data & Analytics Leaders to make the most from their investments in Business Analytics & Data Science platforms and service providers. His research includes Performance Management (Cost Optimization & Business Value Outcomes), Augmented Analytics (Decision Support Systems, Natural Language Generation, Graph Technologies), and Data & Analytics Governance. He is experienced in business case development and strategy, architecting scalable insight-driven solutions, and the organizational and culture changes required for consumer adoption of business analytics and data science in the evolving workplace.


Previous Experience

David Pidsley joined Gartner in 2020 with over 15 years experience as a British technology leader and Business Intelligence specialist, transforming data into insight using Artificial Intelligence. Before that, he was CTO for Analytics at system integrator DXC Technology, having previously founded content intelligence company Cause Analytics, and earlier headed marketing strategy for UNIT4.

Professional Background

Cause Analytics, CEO, 7 years
DXC Technology, Analytics CTO, 2 years
UNIT4, Head of Strategic Marketing, 1 year


Visiting Fellow, Department of Psychology, University of Southampton (2016/17)



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