Analyst Profile

Noha Samara

Noha Samara

Director Analyst

3 years at Gartner,  17 years industry experience

Location:  United Arab Emirates  | Language(s):  Arabic, English

Roles and Responsibilities

Noha Samara is a Research Director in the Supply Chain Planning team. Noha's Research areas focus on supply chain planning. She specializes in sales and operations planning (S&OP), demand planning, supplier collaboration, supply and inventory planning, customer Collaboration and new product launches.


Previous Experience

Ms. Samara joined Gartner with a 15- year career leading several supply chain organizations spanning supply planning, S&OP management, demand planning, customer logistics, category planning, new product introductions and portfolio planning for P&G, Microsoft and HMD Global. In her last role, she set up and led the supply chain planning organization for the successful startup of HMD Global (Nokia Phones). Some previous Roles included: - HMD Global (The Home of Nokia Phones), Customer Logistics and Supply Chain Director - Microsoft, Channel Operations Lead, MENA - Procter &Gamble, Supply Chain Operations Head and S&OP Leader- MEA- Beauty Care (Prestige) - Procter &Gamble, New Product Introductions Head- MEA- Baby Care - Procter &Gamble, Supply Planning Department Manager- Egypt- Baby Care

Professional Background

  • HMD Global (The Home of Nokia Phones), Head of Customer Logistics, 4 years
  • Microsoft, Channel Operations Lead, 2 years
  • Procter & Gamble, MEA Supply Network Operations Head, 9 years


  • Bachelor (BSc/BA), Communications and Electronics Engineering- Ain Shams University, Cairo, Egypt
  • MBA, Master (MSc/MA), American University in Cairo, Egypt

Related Analysts

Team / Peers