Author Profile

Amy Jenkins

Amy Jenkins

Sr Director Analyst

3 years at Gartner,  2 years' experience

Location:  IN USA  |  Language(s):  English

Roles and Responsibilities

Amy Jenkins is a Director, Analyst on the Technology and Service Provider Product Marketer team at Gartner, where she advises clients on improving their demand generation and marketing operations efforts. Her areas of focus include martech, segmentation, lead management, campaign management and budgets.

Background

Previous Experience

Ms. Jenkins has more than 16 years of B2B high-technology marketing experience for software and service vendors. Amy has led teams of marketers towards adopting modern marketing best practices and specializes in creating impactful marketing campaigns, improving departmental collaboration and streamlining business processes to improve team member efficiencies. In her most recent role at Teradata, she architected the company's marketing technology ecosystem including analytics dashboards to report on marketing effectiveness. She also developed and launched a cohesive lead management program for the global sales and marketing organization.

Professional Background

  • Aprimo, Manager, Marketing Automation & Campaign Execution, 5 years
  • Teradata, Director, Marketing Technology, 8 years
  • Vontoo, Marketing Manager, 2 years

Education

  • B.S., Business, Kelley School of Business at Indiana University - Bloomington

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