Analyst Profile

Stephen Prentice

Former VP & Gartner Fellow

Gartner associate until 9/2017 , 45 years industry experience

Roles and Responsibilities

Background

Professional Background

GPT, Director of Marketing, 4 years
Logica, Consultant, 7 years
Santa Cruz Operation, Channel Marketing Manager, 7 years

Languages

English

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2 May 2019
Three Critical Factors in Building a Comprehensive Security Awareness Program Three key elements form the foundation of a successful awareness education program: knowledge of audiences, pervasive and continuous communication and interactive education on security tactics. Security and risk management leaders should use this research to implement a comprehensive program.

27 September 2021
Reinvent B2B Selling for a Digital Buying Environment EDT: 10:00 a.m. | BST: 15:00
Aligning your commercial organization to your B2B customer’s digital buying journey is needed. Customer uncertainty is a key cause of stalled or low-quality B2B deals. Especially during this pandemic era, sales leaders and their teams must focus on building customers' decision confidence to unlock high-quality, low-regret deals. However, as B2B customers increasingly turn to digital sources for learning and even completing purchases, it becomes very difficult for sellers to reach and influence them. This complimentary webinar looks at why chief sales officers (CSOs) need to think differently about their role and that of their sellers in a digitally-driven buying environment, and how they can build a customer-aligned sales organization for the digital age.

Return to this web page to watch the virtual briefing. Contact us at gartnerwebinars@gartner.com with questions about registering or watching.
27 September 2021
3 Ways Users Influence a Continuous Software Evaluation Cycle EDT: 11:00 a.m. | BST: 16:00

User experience, a critical component for customers, matters more than ever. Yet, many software providers continue to prioritize investments in features that appeal to buying teams over experiences that appeal to users, focusing on where they perceive the power. Trends like SaaS, product-led growth and the democratization of IT distribute power broadly and drive continuous software evaluation and decision cycles. Vendors that miss this shift increase their risk of churn and slower-than-planned adoption as they ignore the voice of the user. This complimentary webinar shares new research from Gartner into users’ behaviors and how they express their voice through direct acquisition, adoption, and influence. Find out how software providers can adapt their user-focused hearing and response mechanisms to win the continuous evaluation cycle and drive high-value adoption.

Return to this web page to watch the webinar. Contact us with questions about registering or watching.

Analyst Profile

Stephen Prentice

Former VP & Gartner Fellow

Roles and Responsibilities

Background

Professional Background

Languages

Manage Finance Talent Supply & Demand

Creating a Culture That Performs

Gartner Top 10 Strategic Technology Trends for 2018

Managing R&D Portfolios

Speed Up Legal Reviews

Should You Build or Buy a Customer Data Platform?

Gartner Predictions for the Future of Supply Chain Operations in 2018

Effortless Experience Explained

To the Point: Lifting the Fog Around AI and Advanced Analytics in Healthcare

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Your Job as CIO Is Changing. Here's How to Master the New One.

6 Ways Compliance Can Build Data Analytics Skills

Lead Culture Change

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6 Ways the Workplace Will Change in the Next 10 Years

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CIOs Must Transform into Digital Leaders

Understand the continuous evolution of the B2B buying journey