Analyst Profile

Meike Escherich

Principal Research Analyst

20 years at Gartner , 19 years industry experience
United Kingdom

Roles and Responsibilities

Meike Escherich is a Principal Analyst in Gartner Research, where she is part of the Worldwide Personal Technologies team. In her research, Ms. Escherich is focused on the following areas: Worldwide personal technology market and spending, with additional in-depth insights on Western Europe and Germany; competitive landscape, market trends, device selection (PCs, tablets, smartphone, etc.) for business buyers, evaluation of leading tech providers across various device segments, thin clients and Chromebooks, Windows 10 Adoption, pricing developments for devices. She regularly publishes strategic advice on identifying market opportunities for device vendors and is one of the lead analysts for Gartner's Worldwide Annual Survey on consumer device usage and buying preferences.

Areas of Coverage

PCs, Laptops & Handheld Devices

Meike Escherich's Recent Gartner Activity

Latest Research

Market Share Alert: Preliminary, PCs, Worldwide, 2Q17
12-Jul-2017
Market Share: PC, Ultramobile and Mobile Phone ASPs, 1Q17 Update
14-Jun-2017
Gartner Webinar: PC and Mobile Phone Market Analysis, 1Q17 Update
31-May-2017

Background

Previous Experience

Other areas of expertise where she can advise both vendors and end users are: BYOD/CYOD, sustainability (disposal vs. reuse and sizing of second hand markets), voice and touch UIs on devices (including VPAs) and scenarios surrounding the future of the digital workplace. In 1997, Ms. Escherich joined Gartner's IT Services team as an Analyst. In 2000, she moved into the Client Computing group as a senior analyst before becoming a member of the Personal Technologies team in 2010. Before joining Gartner, Ms. Escherich worked as a Financial Analyst at Reuters in the U.K.

Professional Background

Reuters, Financial Analyst, 3 years

Education

B.A., Law
M.S., Clinical Psychology

Languages

English
German

Become a Client

Call us now at:

+1-800-213-4848 Or

Free Research

Discover what 12,000
CIOs and Senior IT leaders
already know.

Free Access

11 July 2017
Capitalizing on Your Business Ecosystems Economy: A Gartner Trend Insight Report Organizations are increasingly focusing outward on their business ecosystems to fuel innovation. To capitalize on these opportunities, CIOs must develop a proactive strategy for engaging in their business ecosystems, and select the right mix of business and technology to support this strategy.
7 July 2017
Forecast Alert: IT Spending, Worldwide, 2Q17 Update Gartner's forecast for 2017 worldwide dollar-valued IT spending growth has been revised up 1.0% to 2.4%, an increase from 0.3% in 2016. The constant-currency forecast is unchanged at 3.3% for 2017. Technology product management leaders should pay close attention to currency fluctuations in 2017.

24 Jul 2017
How to Build an Effective ITAM Policy EDT: 10:00 a.m. | PDT: 7:00 a.m. | GMT: 14:00 Policies are important. They have far-reaching consequences in terms of budget, risk control and legal position. We discuss some pragmatic considerations to help you get your IT asset management (SAM) policy right.
26 Jul 2017
Enhance Your Data Governance Initiative With Information Stewardship Applications EDT: 9:00 a.m. | PDT: 6:00 a.m. | GMT: 13:00 New packaged solutions in support of information stewardship are emerging. CDOs and information stewards must look at the capabilities of these solutions to secure the right application investment.