Analyst Profile

Meike Escherich

Principal Research Analyst

20 years at Gartner , 19 years industry experience
United Kingdom

Roles and Responsibilities

Meike Escherich is a Principal Analyst in Gartner Research, where she is part of the Worldwide Personal Technologies team. In her research, Ms. Escherich is focused on the following areas: Worldwide personal technology market and spending, with additional in-depth insights on Western Europe and Germany; competitive landscape, market trends, device selection (PCs, tablets, smartphone, etc.) for business buyers, evaluation of leading tech providers across various device segments, thin clients and Chromebooks, Windows 10 Adoption, pricing developments for devices. She regularly publishes strategic advice on identifying market opportunities for device vendors and is one of the lead analysts for Gartner's Worldwide Annual Survey on consumer device usage and buying preferences.

Areas of Coverage

PCs, Laptops & Handheld Devices

Meike Escherich's Recent Gartner Activity

Latest Research

Market Share: PC, Ultramobile and Mobile Phone ASPs, 2Q17 Update
05-Sep-2017
Gartner Webinar: PC and Mobile Phone Market Analysis, 2Q17 Update
28-Aug-2017
Market Share: Final PCs, Ultramobiles and Mobile Phones, All Countries, 2Q17 Update
17-Aug-2017

Background

Previous Experience

Other areas of expertise where she can advise both vendors and end users are: BYOD/CYOD, sustainability (disposal vs. reuse and sizing of second hand markets), voice and touch UIs on devices (including VPAs) and scenarios surrounding the future of the digital workplace. In 1997, Ms. Escherich joined Gartner's IT Services team as an Analyst. In 2000, she moved into the Client Computing group as a senior analyst before becoming a member of the Personal Technologies team in 2010. Before joining Gartner, Ms. Escherich worked as a Financial Analyst at Reuters in the U.K.

Professional Background

Reuters, Financial Analyst, 3 years

Education

B.A., Law
M.S., Clinical Psychology

Languages

English
German

Become a Client

Call us now at:

+1-800-213-4848 Or

Free Research

Discover what 12,000
CIOs and Senior IT leaders
already know.

Free Access

29 August 2017
Applying Artificial Intelligence to Drive Business Transformation: A Gartner Trend Insight Report Artificial intelligence technologies are dauntingly complex, even to the experts. But CIOs and IT leaders don't need advanced degrees to assess AI's business potential or to start working with AI capabilities. This Gartner Trend Insight Report offers practical guidance on what steps to take.
11 August 2017
2017 Hype Cycles Highlight Enterprise and Ecosystem Digital Disruptions: A Gartner Trend Insight Report Leading CIOs are engaged across and outside their enterprises to create new business opportunities and improve operational effectiveness. Gartner's 2017 Hype Cycle special report focuses on the biggest trends influencing technology-enabled businesses.

25 Sep 2017
Cloud Computing Primer: Eliminate Confusion EDT: 10:00 a.m. | PDT: 7:00 a.m. | GMT: 14:00 Cloud computing, in its many forms, has become an integral part of IT. Yet, even after 10 years of cloud hype, confusion is still rampant. Learn the best practices that will help IT leaders, CIOs and IT professionals develop strategies that take full advantage of cloud as they shift to digital business.
26 Sep 2017
L'Impatto di Windows 10 sul Digital Workplace 11am CET | 10am BST | 5am EDT Windows 10 introduce una serie di nuove funzionalità e impone cambiamenti significativi nei modelli di gestione dellend user computing. I leader IT impegnati nella pianificazione e realizzazione di programmi di digital workplace possono usare la migrazione a Windows 10 come unopportunità per promuovere un ambiente di lavoro più legato al cloud, user centrico e self-service.