Principal Research Analyst
20 years at Gartner
19 years industry experience
Roles and Responsibilities
Meike Escherich is a Principal Analyst in Gartner Research, where she is part of the Worldwide Personal Technologies team. In her research, Ms. Escherich is focused on the following areas: Worldwide personal technology market and spending, with additional in-depth insights on Western Europe and Germany; competitive landscape, market trends, device selection (PCs, tablets, smartphone, etc.) for business buyers, evaluation of leading tech providers across various device segments, thin clients and Chromebooks, Windows 10 Adoption, pricing developments for devices. She regularly publishes strategic advice on identifying market opportunities for device vendors and is one of the lead analysts for Gartner's Worldwide Annual Survey on consumer device usage and buying preferences.
Areas of Coverage
- PCs, Laptops & Handheld Devices
Meike Escherich's Recent Gartner Activity
Market Insight: How Users Really Feel About Digital Trust
Seize Consumer Opportunities for PCs, Smartphones, VPA Speakers and Connected Home Devices in 2018
Report Highlight for Market Trends: How Wearables Can Make the Leap to Intelligent and Personalized Life Coaching
Other areas of expertise where she can advise both vendors and end users are: BYOD/CYOD, sustainability (disposal vs. reuse and sizing of second hand markets), voice and touch UIs on devices (including VPAs) and scenarios surrounding the future of the digital workplace. In 1997, Ms. Escherich joined Gartner's IT Services team as an Analyst. In 2000, she moved into the Client Computing group as a senior analyst before becoming a member of the Personal Technologies team in 2010. Before joining Gartner, Ms. Escherich worked as a Financial Analyst at Reuters in the U.K.
Reuters, Financial Analyst, 3 years
M.S., Clinical Psychology