Analyst Profile

Meike Escherich

Principal Research Analyst

21 years at Gartner , 20 years industry experience
United Kingdom

Roles and Responsibilities

Meike Escherich is a Principal Analyst in Gartners Personal Technologies team. In her research, Ms. Escherich is primarily focused on the following areas: - WW PC marketshare and forecast - European (and especially German) PC vendor landscape - PC pricing - Windows 10 adoption - Consumer & business buying criteria and usage She is one of the lead analysts for Gartner's Worldwide Annual Survey on personal technologies for consumers and responsible for all primary research around privacy, personal data and consumer trust. Additional coverage areas include: GDPR compliance and AI, branding, B2C go-to-market changes and second-hand markets for used PCs and smartphones.

Areas of Coverage

PCs, Laptops & Handheld Devices

Meike Escherich's Recent Gartner Activity

Latest Research

Background

Previous Experience

Ms. Escherich joined Gartner's IT Services team in 1997. In 2000, she moved into the Client Computing group as a senior analyst before becoming a member of the Personal Technologies team in 2010. Before joining Gartner, Ms. Escherich worked as a Financial Analyst at Reuters in the U.K.

Professional Background

Reuters, Financial Analyst, 3 years

Education

B.A., Law
M.S., Clinical Psychology

Languages

English
German

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6 April 2018
The Future of Work and Talent: Culture, Diversity, Technology The future of work is about forging a new relationship between technology and talent that transforms existing ways of working and doing business. This Special Report helps CIOs to shape this digital future with advice on long-term scenarios to inform strategy and near-term actions to implement it.
29 March 2018
Driving Cost Optimization Across the Enterprise: An Executive Perspective Leaders across the business must connect cost optimization efforts to the organization's larger objectives. Gartner's research helps leaders in numerous business areas determine how they can work individually and together to optimize costs without undermining strategic objectives.

23 Apr 2018
Cost Optimization: Using Analytics to Optimize IT and Business Costs 9:00 AM GMT | 4:00 AM EDT Cost optimization is a business-focused, continuous discipline to drive spending and cost reduction, while maximizing business value. In this webinar, we'll review the vital role analytics play in cost optimization: finding cost reduction opportunities, evaluating their potential impact on the business, and analyzing and selecting scenarios to spend for the best business outcomes.
23 Apr 2018
Lead Digital Business in 2018 and Beyond EDT: 11:00 a.m. | PDT: 8:00 a.m. | GMT: 16:00 Digital business transformation is a journey. Most CIOs think they are executing digital business transformation, but in reality there is a big gap between desire and deliver. CIOs can close this gap by using a digital business transformation map to guide their journey. The map includes finding landing points and places of high intensity transformation with other leaders. This session will explore ways that CIOs can move their organization from desire to deliver when it comes to digital business transformation. This includes creating urgency, telling stories, finding a transformation landing point and moving into high-intensity transformation.