Analyst Profile

Meike Escherich

Sr Principal Analyst

21 years at Gartner , 20 years industry experience
United Kingdom

Roles and Responsibilities

Meike Escherich is a Principal Analyst in Gartners Personal Technologies team. In her research, Ms. Escherich is primarily focused on the following areas: - WW PC marketshare and forecast - European (and especially German) PC vendor landscape - PC pricing - Windows 10 adoption - Consumer & business buying criteria and usage She is one of the lead analysts for Gartner's Worldwide Annual Survey on personal technologies for consumers and responsible for all primary research around privacy, personal data and consumer trust. Additional coverage areas include: GDPR compliance and AI, branding, B2C go-to-market changes and second-hand markets for used PCs and smartphones.

Areas of Coverage

PCs, Laptops & Handheld Devices

Meike Escherich's Recent Gartner Activity

Latest Research

Gartner Webinar: PC and Mobile Phone Market Analysis, 3Q18 Update
13-Dec-2018
Market Insight: Data Privacy — A Main Key Performance Indicator for Tech CEOs
13-Dec-2018
Key Steps for Product Managers Planning Disruptive Digital Strategies
12-Dec-2018

Background

Previous Experience

Ms. Escherich joined Gartner's IT Services team in 1997. In 2000, she moved into the Client Computing group as a senior analyst before becoming a member of the Personal Technologies team in 2010. Before joining Gartner, Ms. Escherich worked as a Financial Analyst at Reuters in the U.K.

Professional Background

Reuters, Financial Analyst, 3 years

Education

B.A., Law
M.S., Clinical Psychology

Languages

English
German

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14 November 2018
The Healthcare Supply Chain Top 25 for 2018 Each year, the Healthcare Supply Chain Top 25 identifies the supply chains that successfully advance healthcare by improving patient outcomes and controlling costs. Supply chain leaders in the healthcare industry can use lessons from these leading organizations to improve their operations.
9 November 2018
Getting Started With Data Literacy and Information as a Second Language: A Gartner Trend Insight Report The increasingly pervasive nature of data makes it crucial for all employees to learn to “speak data.” This follow-up to our first Data Literacy Special Report outlines practical advice for data and analytics leaders to start data literacy programs as a key to a broader digital dexterity campaign.

17 Dec 2018
How Gartner Customer Acquisition Key Initiative Enables Tech CEOs to Grow Faster EST: 10:00 a.m. | PDT: 7:00 a.m. | GMT: 15:00 Your customers are your most important asset -- without them you have no business. You must satisfy your current customers while always growing your base. Thus, it is critical for you to identify and target prospects. You need a strong value story that will resonate with prospects, establish credibility and trust, and motivate your target audience to take action. You must couple this with an effective sales process that incorporates many moving parts. In this webinar, Gartner expert Rob Addy reveals how the Gartner Customer Acquisition Key Initiative can help tech CEOs craft the most compelling value story while instilling a market-leading sales process.
17 Dec 2018
The 2018 Customer Fulfillment & Collaboration Survey Results: Change Is Coming EST: 11:00 a.m. | PDT: 8:00 a.m. | GMT: 16:00 Do you have a customer-centric supply chain? Gartner predicts that by 2020, customer experience will overtake price and product as the key differentiator, requiring supply chain leaders to manage shifting customer expectations while adapting to new digital business models. Customer fulfillment leaders have a unique understanding of the customer that can help link the supply chain, the business, and the customer to design solutions that enhance the customer experience. In this webinar, we reveal the results of the Gartner 2018 Supply Chain Customer Fulfillment and Collaboration survey and what they mean for the future of your organization.

Analyst Profile

Meike Escherich

Sr Principal Analyst

Roles and Responsibilities

Areas of Coverage

Meike Escherich's Recent Gartner Activity

Latest Research

Background

Previous Experience

Professional Background

Education

Languages

Manage Finance Talent Supply & Demand

Creating a Culture That Performs

Gartner Top 10 Strategic Technology Trends for 2018

Managing R&D Portfolios

Speed Up Legal Reviews

Should You Build or Buy a Customer Data Platform?

Gartner Predictions for the Future of Supply Chain Operations in 2018

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