Principal Research Analyst
20 years at Gartner
19 years industry experience
Exmouth United Kingdom
Roles and Responsibilities
Meike Escherich is a Principal Analyst on Gartner's Personal Technologies team. Ms. Escherich's core competencies are centered on market share and forecasts (for PCs, ultramobiles and phones) with a special focus on the EMEA region. As a native speaker, she is also the main Analyst for market trends in Germany. She regularly publishes strategic advice on identifying market opportunities for device vendors and is heavily involved in Gartner's Annual Survey on consumer device usage and buying preferences. She also leads Gartner's Hype Cycles for Consumer Devices and manages the quarterly WW Average Sales Price database. Other areas of expertise where she can advise both vendors and end users are: BYOD/CYOD, sustainability (EU legislation and sizing of second hand markets), voice and touch UIs on devices (including VPAs) and scenarios surrounding the future of the digital workplace.
Areas of Coverage
- PCs, Laptops & Handheld Devices
Meike Escherich's Recent Gartner Activity
In 1997, Ms. Escherich joined Gartner's IT Services team as an Analyst. In 2000, she moved into the Client Computing group as a senior analyst before becoming a member of the Personal Technologies team in 2010. Before joining Gartner, Ms. Escherich worked as a Financial Analyst at Reuters in the U.K.
Reuters, Financial Analyst, 3 years
M.S., Clinical Psychology