Analyst Profile

Matt Wakeman

Matt Wakeman

Sr Director Analyst

1 year at Gartner,  24 years industry experience

Location:  PA USA  | Language(s):  English

Roles and Responsibilities

I help marketing leaders at the world's leading organizations succeed with data, insights, technology, and management techniques. I have a deep understanding of marketing analytics, enterprise data, customer insights, IT-marketing partnerships, and multiple types of operating models, across industries and types of organizations.


Previous Experience

I've been a data scientist, a customer experience strategist and a management consultant. I've led great teams in all three disciplines to drive company transformations - becoming data-driven, customer-centric, product-oriented, and digitally mature. And I've worked extensively in financial services, pharmaceuticals, CPG, transportation, manufacturing, retail, publishing and digital media.

Professional Background

  • Benefits Data Trust, Director of Data Science, Analytics and Engineering, 1 year
  • Bounteous (The Archer Group), Director, Marketing Science, 5 years
  • EPAM Systems, Senior Director, Business Consulting & CIO Advisory, 5 years


  • B.A., International Relations, Dartmouth College