The Digital Edge

How can companies leverage technology for growth? By combining digital and physical resources in new ways to create value, revenue and results.

Learn how companies of all sizes, in all industries, can create a digital edge for their business.

This new e-book expands on the April Executive Programs report, "Digitalizing the Business," with more cases and a detailed approach for using digital technology to create value for customers in new ways that can lead to increased revenue for your company.

Shorter than a full-length book, you can read it on your next flight.

About The Book

In short chapters filled with multiple case examples,
The Digital Edge describes how to:

Identify Digital Value
Understand how digital technology creates value for customers in ways that increase revenue for the company. This begins with putting outcomes first and reimagining notions of customer value and revenue models.

Select the Right Edge
An edge forms where two sides meet. Blend digital and physical resources to create a difference that matters. This involves choosing from five different models of a digital edge as a starting point for building digital capability.

Become a Digital Organization
Forging a digital edge involves building digital capabilities by listening from the outside-in before building from the inside-out. The resulting digital capabilities cross traditional organizational boundaries, requiring new ways of leading at the executive and board levels to make the company ready to act on new digital opportunities.

Authors Mark P. McDonald, Group Vice President and Gartner Fellow
Andy Rowsell-Jones, Vice President, Gartner Research

The Digital Edge
Exploiting Information and Technology for Business Advantage

By Mark P. McDonald and Andy Rowsell-Jones
Gartner eBook
Publication Date: October 2012
Price: US$ 8.99, 106 pp, Digital format
ISBN: 978-0-9883897-1-7