Key Challenges in Web Analytics, 2009

G00169145

Analyst(s):

Purchase this Document

Price: $95.00 USD (PAGES: 5)

You will need to create an account on Gartner.com.

Summary

In 2009, the key challenges facing a Web analytics initiative range from how to obtain a sustainable return on investment, to how to choose a vendor, retain skilled workers and include other customer-facing channels.

Table of Contents

  • What You Need to Know
  • Analysis
    • Context
    • Analysis
      • Achieving a Return on Investment
      • Choosing the Appropriate Vendor
      • Finding and Keeping Skilled People
      • Additional Challenges
    • Key Facts
  • Recommended Reading
© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

Contact us online

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more