Hype Cycle for Consumer Goods, 2009


Analyst(s): | | | | | | | | |

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In the current market, consumer goods manufacturers will experience limited growth. They will be required to increase competitive advantage to steal share from competitors via technologies that accelerate new product development, boost service levels, bolster consumer insights and improve promotion.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • On the Rise
      • Retail Execution Optimization
      • In-Store Monitoring
      • Promotion Execution Monitoring
      • Assortment and Space Optimization
      • Marketing Mix Modeling
      • Climate-Driven Forecasting
      • Demand Signal Management
      • Track and Trace
    • At the Peak
      • Integrated Demand and Replenishment Planning
      • Pricing Optimization and Management (C&SI)
      • Master Data Management
      • Inventory Strategy Optimization
      • Trade Promotion Optimization
    • Sliding Into the Trough
      • Partner Relationship Management
      • PLM for Packaged Food, Beverages and Personal Care Products
      • PLM for Apparel, Footwear and Accessories
    • Climbing the Slope
      • Capable-to-Promise Systems
      • Category Management
      • Global Data Synchronization
      • Sales and Operations Planning
      • PLM for Durable Consumer Goods
    • Entering the Plateau
      • Retail Execution and Monitoring
      • Trade Promotion Management
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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