Applying Gartner's Eight Building Blocks of CRM



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Customer relationship management initiatives require a proven framework to ensure that projects are approached on a balanced, integrated basis that's simultaneously tactical and strategic. Applying such a framework will help maximize the benefits of CRM.

Table of Contents

  • What You Need to Know
  • Analysis
    • CRM Vision
    • CRM Strategy
    • Customer Experience
    • Organizational Collaboration
    • CRM Processes
    • CRM Information
    • CRM Technology
    • CRM Metrics
  • Recommended Reading
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