Applying Gartner's Eight Building Blocks of CRM

G00169547

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Summary

Customer relationship management initiatives require a proven framework to ensure that projects are approached on a balanced, integrated basis that's simultaneously tactical and strategic. Applying such a framework will help maximize the benefits of CRM.

Table of Contents

  • What You Need to Know
  • Analysis
    • CRM Vision
    • CRM Strategy
    • Customer Experience
    • Organizational Collaboration
    • CRM Processes
    • CRM Information
    • CRM Technology
    • CRM Metrics
  • Recommended Reading
© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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