Define Customer Relationship Management Your Way



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The first use of the term "CRM" was in the early 1980s, but its meaning has changed over time, and its definition remains varied. Use external definitions, including Gartner's, as input, but ensure that you create your own definition.

Table of Contents

  • Analysis
    • The History of the CRM Acronym Dates Back to 1983
    • Many Definitions Abound
      • Why the Definition of CRM Is Important
      • Why You Need Your Own CRM Definition
      • How to Create Your CRM Definition
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