Hype Cycle for Social Software, 2009


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The Social Software Hype Cycle highlights the most important technologies that support rich social interactions. User expectations and market hype around social software is high, so use our assessment of their business relevance and maturity to guide investment decisions.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off The Hype Cycle
    • On the Rise
      • Alumni Community Management
      • HCM and Social Software
      • Persona Management
      • Socialcasting
      • Customer-Centric Web Strategies
      • Social Mining and Social Intelligence
      • Mobile Video
      • Activity-Specific Social Applications
      • Crowdsourcing
      • Enterprise Internet Reputation Management
      • Idea Marketplaces
      • Social Media Marketing Platforms
      • Social Networks for Sales
      • Social Learning Platform
      • Private Virtual Worlds
      • Distributed Social Web
      • Social CRM: Community Marketing
    • At the Peak
      • Social Profiles
      • Activity Streams
      • Social Data Portability
      • Social Media Consulting
      • External Community Platforms
      • Mobile Social Networks
      • Social CRM: Customer Service
      • Expertise Location and Management
      • Social Software Suites
      • Microblogging
      • Social Tools for Retail Websites
    • Sliding Into the Trough
      • Prediction Markets
      • Social Search
      • Internal Community Platforms
      • Open-Source Social Software
      • Social Bookmarking
      • Public Virtual Worlds
      • Immersive Learning Environments
      • Social Network Analysis
      • Folksonomies/Social Tagging
      • Idea Management
      • Social Media Monitors
    • Climbing the Slope
      • Wikis
      • Corporate Blogging
      • RSS in the Enterprise
    • Entering the Plateau
      • Presence
      • Blogs
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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