Hype Cycle for Analytic Applications, 2009


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Analytical capability is increasingly packaged as a solution to address specific business issues, rather than created with generic business intelligence tools. Gartner's Hype Cycle for Analytic Applications shows the maturity, adoption rates and benefits of various analytical applications.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • Key Changes from 2008 to 2009
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Video Analytics
      • Supply Base Management
      • Marketing Mix and Product Portfolio Optimization
      • Product Portfolio Optimization
      • Claims Analytics
      • Embedded Analytics
      • Emotion Detection
      • Interaction Analytics
      • Real-Time Customer Offer Engines
      • On-Screen Personalized Offers
      • Entity Resolution and Analysis
    • At the Peak
      • Asset Investment Planning Tools
      • Campaign Optimization
      • Customer Traffic Management
      • Store Replenishment Optimization
      • Care Management Analytics
      • Audio Mining/Speech Analytics
      • Content Analytics
      • Inventory Strategy Optimization
      • Predictive Campaign Analytics
      • Real-Time Decisioning
    • Sliding Into the Trough
      • Text Analytics
      • Field Service Workforce Optimization
      • Product Analytics
      • Predictive Modeling: Underwriting
      • Customer Profitability Management
      • Merchandise and Category Optimization
      • Spending Analysis
      • Media Engagement Metrics
      • Social Network Analysis
      • Social Media Monitors
    • Climbing the Slope
      • Footfall Analysis
      • Profitability Modeling and Optimization
      • Unified Price, Promotion and Markdown Optimization
      • Workforce Analytics
      • Sales and Operations Planning
      • Supply Chain Analytics
      • Behavioral Targeting
      • Predictive Modeling: Care Management
      • Web Analytics
    • Entering the Plateau
      • Anti-Money-Laundering
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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