Dataquest Insight: PC Vendors' Move Into the Smartphone Market is Not Challenge Free

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Summary

As the capability and functionality of mobile PCs and smartphones converge, smartphones will increasingly be seen as a market opportunity by PC vendors. Those vendors moving into the smartphone market face challenges to base their offerings on highly consumer-focused value propositions.

Table of Contents

  • Analysis
    • Challenge 1: Shrinking a PC Does not Make it a Smartphone
    • Challenge 2: Distribution Channel for Mobile Phones is Controlled Largely by Mobile Operators
    • Challenge 3: Brand and User Experience, not Hardware, Make the Difference
      • Brand
      • User Experience
    • Challenge 4: Handset Vendors are Set to Dominate the MID Market
    • Challenge 5: Consumerization Opens the Door to Consumer Smartphones in the Enterprise
  • Background and Context
  • The Impact
  • Conclusion
  • Recommended Reading
© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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