Dataquest Insight: PC Vendors' Move Into the Smartphone Market is Not Challenge Free



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As the capability and functionality of mobile PCs and smartphones converge, smartphones will increasingly be seen as a market opportunity by PC vendors. Those vendors moving into the smartphone market face challenges to base their offerings on highly consumer-focused value propositions.

Table of Contents

  • Analysis
    • Challenge 1: Shrinking a PC Does not Make it a Smartphone
    • Challenge 2: Distribution Channel for Mobile Phones is Controlled Largely by Mobile Operators
    • Challenge 3: Brand and User Experience, not Hardware, Make the Difference
      • Brand
      • User Experience
    • Challenge 4: Handset Vendors are Set to Dominate the MID Market
    • Challenge 5: Consumerization Opens the Door to Consumer Smartphones in the Enterprise
  • Background and Context
  • The Impact
  • Conclusion
  • Recommended Reading
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