12 Criteria to Assess Grassroots Risk and Potential in Social Media Solutions



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Appropriate and effective grassroots mobilization can mean the difference between social media success and failure, and many initiatives require significant enterprise involvement. We present 12 criteria to help enterprises adjust planning and execution accordingly.

Table of Contents

  • Analysis
    • 1.0 Introduction
    • 2.0 The Risk of Grassroots Social Media Efforts
    • 3.0 Understand the Purpose of the Social Media Initiative
    • 4.0 How to Use the Gartner Criteria
    • 5.0 Criteria
      • 5.1 Community
      • 5.2 Contagious
      • 5.3 Culture
      • 5.4 Governance
      • 5.5 Infrastructure
      • 5.6 Integration
      • 5.7 Leadership
      • 5.8 Magnetism
      • 5.9 Measures
      • 5.10 Practices/Systems
      • 5.11 Security
      • 5.12 Seeding
    • 6.0 What You Need to Know
  • Recommended Reading
© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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