How Enterprises Can Tap Into Informal External Entities Beyond Their Direct Control



Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

contact us online


The rules for exploiting IT continue to change as the role of IT expands. IT-savvy organizations are tapping into the "collective" of informal external entities to add value for market intelligence gathering, positioning, promotion, sales, logistics, supply chain, HR and other purposes.

Table of Contents

  • Analysis
    • 1.0 Introduction
    • 2.0 Background
      • 2.1 The role of IT continues to evolve
      • 2.2 Just as the Earth is not at the center of the universe, the enterprise is not at the center of your business
    • 3.0 Opportunity Spaces
    • 4.0 Guidelines
      • 4.1 Strategy Setting
      • 4.2 Planning
      • 4.3 Operations
  • Recommended Reading
© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Free Research

Discover what 12,000 CIOs and Senior IT leaders already know.

Free Access



Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more