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The supply chain and marketing are closely linked, and any risks to the supply chain can jeopardize marketing's promise to the customer. Consumer technology marketers need to get involved in managing supply chain risk.
Table of Contents
- 1.1 Why Marketers Need to Understand the Supply Chain
- 1.2 Challenge
- 1.3 Implications
Background and Context
- 2.1 Defining Consumer Technology Products
- 2.2 Defining Supply Chain Management
- 3.1 Step 1: Implement Risk Management Structures
- 3.2 Step 2: Identify and Rate Risks
- 3.3 Step 3: Control and Mitigate Risks
Bringing the Steps Together
References and Methodology
- 1.0 Introduction