Dataquest Insight: Application Stores; The Revenue Opportunity Beyond the Hype

G00173283

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Summary

Application stores are changing business models and creating new revenue opportunity. Consumers will be spending $6.2 billion in 2010 in application stores while advertising revenue is expected to generate $0.6 billion.

Table of Contents

  • Analysis
    • Over 50 Billion Applications Downloads Generating Over $72 Billion From 2008 Through 2013
  • Background and Context
  • The Impact
  • Conclusion
  • Recommended Reading
© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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