Planning in Uncertain Times: Four Fundamental Trends Reflect the Increasing Power of the Individual


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In a volatile and uncertain environment, business leaders must investigate the drivers of individual behavior and base business strategy on these more fundamental traits. We identify four significant trends in individual behavior that have been reinforced by the global financial crisis.

Table of Contents

  • Analysis
    • Ubiquitous and Pervasive Technology
      • Actions
    • The Expansion of Human Mobility
      • Actions
    • A New Worldview
      • Actions
    • Individual Participation and Activism
      • Actions
    • Incorporating the Trends Into Business Strategy — Action Is an Imperative
  • Recommended Reading
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