Marketing Framework: Essential Building Blocks for Multichannel Campaign Management Functionality



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In this research, we offer the top functionality requirements for world-class, multichannel campaign management for marketers.

Table of Contents

  • What You Need to Know
  • Analysis
    • Campaign Analytics
      • Campaign Segmentation
      • Predictive Analytics
      • Search Marketing
      • Web Analytics
      • Social Marketing
      • Campaign Optimization
      • Customer Profitability Analysis/Attribution Metrics
    • Campaign Execution
      • Dialogue Management
      • Personalization/Persona Management
      • Lead Management
      • Event Triggering
      • Offer Management
      • Content Management
      • Loyalty Management
    • Campaign Management Workflow
      • Campaign Planning
      • Campaign Tracking and Measurement
      • Roles and Approvals
  • Recommended Research
© 2010 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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