The Retail Enhanced Loyalty Program Roadmap: Strategy, Best Practices, and Technology Options

G00182933

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Summary

Most retailer loyalty programs are not optimal. Because of this, a majority of retailers with loyalty programs plan to revamp them over the next two years. Whether enhancing an existing program or looking to implement one for the first time, this Report provides a detailed roadmap, highlights field-tested industry best practices, and outlines the software marketplace to guide retailers along their journey.

Table of Contents

  • What You Need to Know
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© 2006 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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