Intel's Genevieve Bell: An Anthropologist at the Cutting Edge of Technology and Society: A Gartner Fellows Interview

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Summary

Technology changes faster than people, and a better understanding of attitudes and behavior helps us make smarter decisions. In this interview, anthropologist Genevieve Bell explores the relationship between technology, business and society, and what it means for business and technology leaders.

Table of Contents

  • Analysis
    • 1.0 Understanding Anthropology
    • 2.0 The Impact of the Internet
      • 2.1 The Needs of People Versus the Needs of Machines
    • 3.0 Generational Issues and Concerns
    • 4.0 Geographical and Cultural Issues and Concerns
    • 5.0 Privacy
    • 6.0 The Internet and the Enterprise
    • 7.0 The Role of Brands
    • 8.0 Changing Expectations
      • 8.1 Empowerment Through Technology
    • 9.0 Expect the Unexpected!
© 2010 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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