What's 'Hot' in CRM Applications in 2010

G00200466

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Summary

Two CRM application types are generating the most interest in 2010: Those focused on supporting revenue growth, and those geared to the trend toward social CRM. Most CRM projects are departmental and channel-specific, although large-scale CRM projects are reappearing.

Table of Contents

  • What You Need to Know
  • Analysis
    • Sales
    • Customer Service and Support
    • Marketing
    • Cross-CRM Technology Infrastructure Initiatives
  • Recommended Reading
© 2010 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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