Context Shapes Demand at Moments of Truth

G00200528

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Summary

Matching an action to the context of a moment almost always ensures a positive outcome. Context-aware computing promises to deliver exactly this experience for the company looking to shape and respond to market demand.

Table of Contents

  • Analysis
    • Consumers Shape Their Own Shopping Experiences
    • Marketers Race to Engage the Customer
    • Context-Aware Computing Finds the Mainstream
      • Personalization and Localization Merge Into Contextualization
    • Context-Aware Computing in a Demand-Driven Value Network
    • The Bottom Line
  • Recommended Reading
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