User Survey Analysis: Consumer Marketing Using Social Network Analysis, Worldwide, 2010


Analyst(s): | |

Purchase this Document

Price: $1,295.00 USD (PAGES: 13)

To purchase this document, you will need to register or sign in above.


Gartner conducted a survey of nearly 4,000 people in 10 markets to identify groups who can play a vital role as influencers in brand awareness, market research and viral marketing campaigns. Our findings will help technology and service providers use social network analysis.

Table of Contents

  • Key Findings and Recommendations
  • Introduction and Survey Objectives
  • Methodology Statement
  • Gartner Dataquest Recommendations Based on Findings
  • Data Insights
    • Conceptual Framework
    • Country Distribution
    • Consumer Segment Correlations With Social Network Roles
    • Conclusion and Further Research
  • Methodology
    • Appendix A: Gartner's Consumer Segmentation Model
      • Tech Savants
      • Aspirers
      • Comfortable Conformists
      • Professional Achievers
      • Basic Survivors
      • Worker Bees
      • Young Fun Seekers
      • Traditionalists
      • Techno-Stragglers
  • Recommended Reading
© 2010 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

Contact us online





Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more