Text Analytics Guidance: Building a Text Analytics Program



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Text analytics is maturing as a technology and beginning to deliver substantial return on investment (ROI) in a growing number of application areas. Organizations need to advance their operational maturity as they scale up the use of text analytics or else run the risk of failing to meet rising user expectations and/or making suboptimal investment decisions. In this guidance document, VP Distinguished Analyst and Gartner Fellow Jamie Popkin shows how a program approach to text analytics is a useful risk-management technique.

Table of Contents

  • Summary of Findings
  • Guidance Context
    • Problem Statement
    • Guidance Applicability
  • Gartner Definition
  • The Gartner Approach
  • The Guidance Framework
    • Phase 1: Understand the ABC's of Text Analytics
    • Phase 2: Assess the Current State
      • Readiness Assessment
      • Solution Patterns
      • Align with Corporate Objectives
    • Phase 3: Architect for the Future
      • Build Game Plan for Advancement
      • Vendor, Product, and Application Landscape
      • Functional Differentiators and Architecting for the Future
    • Phase 4: Measure, Report, Refine
      • Identify and Track Key Performance Metrics
      • Advertise Success and Socialize Next Steps
      • Refine Metrics and Reporting Strategy
    • Follow-Up
  • Risks and Pitfalls
  • Conclusion
© 2010 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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