Delivering Enterprise Value From Social Computing

G00206077

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Summary

The value of social computing lies not in its technology but in its support of the interactions within enterprise social systems. Leading CIOs focus their social computing efforts on human interactions, driving value by exploiting four social system styles.

Table of Contents

  • Foreword
  • Executive summary
    • Focus social computing on social systems
    • Understand the four styles of social systems
    • Implement social computing successfully
  • Focus Social Computing on Social Systems
    • Social computing unlocks new value for the enterprise
    • To drive value from social computing, the CIO must be an active practitioner
    • The role of social computing is to support rather than create the four styles of social systems
    • Classify social systems by intended outcome and membership criteria
    • Social systems answer open and closed questions
  • Understand the Four Styles of Social Systems
    • Take control in the deployment of social computing
    • Technology deployment is just the beginning
    • Successful CIOs understand differences between the four styles of social systems
    • The CIO’s changing role in social computing
    • CIOs must adapt their approach for each social computing implementation
    • The benefits of social computing vary with the social system in question
    • CIOs must navigate around the pitfalls of social computing
  • Implement Social Computing Successfully
    • Assess the status of social computing to know where to start
    • Learn to identify the styles of social systems
    • Understand the social computing tools available and the value they deliver
    • Select the right social system to support
    • Engage with content owners/champions
    • Plan your next steps
    • Conclusion
  • Appendix: Case studies
    • Anglia Ruskin University—Moving social computing from information delivery to participatory value creation
    • Children’s Medical Center—Join the conversation or just get talked about
    • Guardian News and Media—Championing social computing to transform the business model
    • Howrey—Letting people lead the way to social computing
    • Texas Health Resources—“Playing” with social computing
    • University of Sheffield—Using social computing to “bring the outside in”
  • Further Reading
    • Related content
    • Gartner core research
    • Articles
© 2010 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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