Hype Cycle for Analytic Applications, 2010



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Analytical capability is increasingly packaged as a solution to address specific business issues, rather than created with generic business intelligence tools. Gartner's Hype Cycle for Analytic Applications shows the maturity, adoption rates and benefits of various analytic applications.

Table of Contents

  • Analysis
    • What You Need to Know
    • The Hype Cycle
      • Key Changes From 2009 to 2010
    • The Priority Matrix
    • Off The Hype Cycle
    • On the Rise
      • Social-Network Analysis for Fraud Detection
      • Workforce Decision Support
      • Marketing Mix Optimization
      • Online Advertising Data Exchanges
      • Social Network Analysis
      • Claims Analytics
      • Real-Time Store-Monitoring Platform
      • Product Portfolio Optimization
      • Real-Time Bidding (Advertising)
      • Emotion Detection
      • Interaction Analytics
      • Supply Base Management
      • Real-Time Customer Offer Engines
    • At the Peak
      • Campaign Optimization
      • Asset Investment Planning Tools
      • Media Discovery and Recommendation Engines
      • Entity Resolution and Analysis
      • Care Management Analytics
      • Store Replenishment Optimization
      • Web Experience Analytics
      • Predictive Campaign Analytics
    • Sliding Into the Trough
      • Real-Time Decisioning
      • Inventory Strategy Optimization
      • Online Product Recommendation Engines
      • Product Analytics
      • Customer Profitability Management
      • Manufacturing Process Validation
      • Customer-Centric Merchandising
      • Field Service Workforce Optimization
      • Spending Analysis
      • Merchandise and Category Optimization
    • Climbing the Slope
      • Media Engagement Metrics
      • Social-Media Monitors
      • Footfall Analysis
      • Profitability Modeling and Optimization
      • Sales and Operations Planning
      • Unified Price, Promotion and Markdown Optimization
      • Workforce Analytics
      • Algorithmic Trading Tools, U.S.
      • Web Analytics
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
© 2010 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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