Content Life Cycle Analytics: Assessing the Value of Corporate Content



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Content life cycle analytics is a technology underpinning of a Pattern-Based Strategy that helps enterprises develop relevant content (e.g., datasheets and webpages) at a lower cost. Correlating content creation costs with content consumption metrics helps companies decide where to invest their content creation time and attention. Content life cycle analytics is not yet available as an integrated product, but the component technologies are. Now is the time for enterprises--especially content-centric ones, such as publishers and online retailers--to start thinking about where content life cycle analytics would make sense in their specific situation.

Table of Contents

  • Summary of Findings
  • Analysis
    • Major Questions in the Current Content Feedback Loop
    • How Is Content Cost Apportioned?
    • How Much Does It Cost to Create This Content?
    • Is This the Best Content Mix?
    • Content Life Cycle Analytics: A Definition
    • Technologies Related to Content Life Cycle Analytics
    • Logical Model
      • Content Profiles
      • User Profiles
      • Monitoring the Interaction—and Taking Action
    • Content Life Cycle Analytics Challenges
      • Privacy Laws and Concerns
      • Data Consolidation
    • The Case for Integration: Moving from the Outside In
    • Market Analysis
      • Historically, the Tools Have Been Media-Centric
      • Content Creation and Consumption Metrics Haven't Been Integrated
      • Tools Are Moving Toward an Integrated View
      • Companies Are Recognizing That It Works
      • However, Much More Needs to Be Done
  • Gartner Definitions
  • Recommendations
    • Deal with Privacy Laws and Concerns
    • Find a Home for Content Life Cycle Analytics That Will Take Action
    • Target Only High-Volume/High-Value Systems
    • Get the Content Creation Side in Order
    • Analyze the Results by User Segment
    • Customize Metrics Delivery for Each Internal Audience
  • The Details
    • Content Creation Analysis
      • Background
      • Measurement Topologies
      • Solution Options
      • Features
    • Clickstream Analysis
      • Background
      • Measurement Topologies
      • Solution Options
      • Features
    • Search Analytics
      • Background
      • Measurement Topology
      • Solution Options
      • Features
    • A/B and Multivariate Testing
      • Background
      • Measurement Topologies
      • Solution Options
      • Features
    • Blog Analytics
      • Background
      • Measurement Topologies
      • Solution Options
      • Features
    • Micro-Blogging Analytics
      • Background
      • Measurement Topologies
      • Solution Options
      • Features
  • Recommended Reading
  • Notes
© 2010 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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