MarketScope for CRM Lead Management

G00210628

Analyst(s):

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Summary

Investments in lead management will grow faster than the CRM market in 2011 as companies focus on customer acquisition and revenue.

Table of Contents

  • What You Need to Know
  • MarketScope
    • Market/Market Segment Description
    • Inclusion and Exclusion Criteria
      • Market Presence
      • Technology
      • Vendors Included in This MarketScope
      • Vendors Not Included in This MarketScope
    • Rating for Overall Market/Market Segment
    • Evaluation Criteria
    • Vendor Product/Service Analysis
      • Aprimo
      • Eloqua
      • Leads360
      • LoopFuse
      • Manticore Technology
      • Marketbright
      • Marketo
      • Microsoft (Microsoft Dynamics CRM)
      • Neolane
      • Oracle (Siebel Marketing)
      • Pardot
      • SAP (SAP CRM)
      • Silverpop
      • TreeHouse Interactive
      • Unica
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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