Digital Innovation Interview: Lonely Planet's Matt Goldberg and Chris Boden


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In a Mastermind keynote interview at Gartner Symposium/ITxpo 2010 in Sydney, Lonely Planet's CEO Matt Goldberg and Global Director Emerging Platforms Chris Boden discuss how social media, digital and mobile channels create new opportunities and challenges.

Table of Contents

  • Analysis
    • Introduction
    • Interview
      • The Price of Content and a Changing Business Model in a Digital World
      • Opening Your Content to Third Parties Brings Opportunities and Challenges
      • Restless Experimentation With Social Media and Mobile Platforms
      • Fostering and Supporting an Innovation Culture
  • Recommended Reading
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