Forecast: Mobile Advertising, Worldwide, 2008-2015

G00211671

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Summary

The mobile advertising market is set to grow by $19 billion between 2010 and 2015, driven by the fast adoption of smartphones and media tablets. For advertisers, the opportunity lies in targeting their audience in a very specific way, and using mobile ads in their overall marketing campaigns.

Table of Contents

  • Analysis
    • Forecast Data
    • Assumptions
      • Different Types of Mobile Advertising Behave Differently
      • Regional Growth Is Not Happening at the Same Pace
    • Conclusion
    • Methodology
      • Forecast Components
  • Recommended Reading
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