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The mobile advertising market is set to grow by $19 billion between 2010 and 2015, driven by the fast adoption of smartphones and media tablets. For advertisers, the opportunity lies in targeting their audience in a very specific way, and using mobile ads in their overall marketing campaigns.
Table of Contents
- Different Types of Mobile Advertising Behave Differently
- Regional Growth Is Not Happening at the Same Pace
- Forecast Components
- Forecast Data