Five Key Demand Management Lessons for Retailers

Archived Published: 24 March 2011 ID: G00211678

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Retail supply chain leaders understand that becoming truly demand-driven requires a consistent, aligned and specifically measured demand management process. Gartner provides five key lessons for demand management, as well as links to research to support your journey through the process.

Table of Contents

  • Analysis
    • Making the Distinction Between Demand Management and Demand Forecasting
      • Demand-Driven Supply Chains Require Demand Sensing and Shaping Capabilities
    • Identifying Talent Gaps and Defining the Role of the Supply Chain Enable Better Demand Management Processes
    • Too Many Cooks Spoil the Broth: Why Retailers Need to Get to a Single View of Demand
    • It's Not How Much You Measure; It's What You Measure
    • What's on the Horizon for Demand Forecasting
    • Demand Management Continues to Be a Priority for Retailers
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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