Gartner Study: Strategic Market Considerations for Electric Vehicle Adoption in the U.S.



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The analysis of a Gartner consumer study reveals that electric vehicles mostly face a market adoption problem, not an infrastructure and technology challenge. We analyze U.S. consumer requirements for EV adoption for the first time and provide strategic guidance on how to address them.

Table of Contents

  • Analysis
    • What You Need to Know
    • State of the Global EV Evolution
    • Key Considerations for EV Deployment
    • Consumer Considerations for EV Adoption
      • General Consumer Attitudes Regarding EVs
      • Consumers' Powertrain Preferences
      • Consumers' Cost and Ownership Considerations Regarding EVs
      • Charging and Infrastructure Preferences
    • Conclusions
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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