CEO Advisory: 'Big Data' Equals Big Opportunity



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"Big data" is a force that is already disrupting traditional understanding and business models. It ushers in a new era of digitally accelerated business models that have the potential to deliver substantive new revenue and competitive advantage.

Table of Contents

  • Analysis
    • The Quest for (and Value of) Better Insight and Information
    • Understanding the Business Opportunity of Big Data
    • IT and Business Leaders Should Act Now
    • New Sources of Valuable Data
    • What Is Big Data?
    • Technology's Role in Supporting Big Data
  • Recommended Reading
© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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